Stella McCartney is a British fashion designer, and a luxury lifestyle brand. Her company is a pioneering example that communicates her commitment to sustainability. Stella does not use any leather or fur in her designs, and places responsibility at the heart of the brand’s values, from the sourcing of raw materials to the manufacturing of products. The videos we are sharing with you, provide insight into Stella’s approach to sustainable design innovation for luxury fashion, and her personal thoughts on the importance of ethical values and consciousness of environmental impact. Her perspective shows us about how to be a forward thinking and to be responsive to change.
designers in luxury fashion can create alternative fabric options that are less harmful to the environment than conventional materials, and can tackle the issue of deforestation. Viscose is a semi-synthetic fibre made from the cellulose in trees, and often comes from endangered forests around the world that are under threat from deforestation. Forests make up 31% of the land on earth and produce vital oxygen and habitat for plants and animals. Forests also help mitigate climate change because they soak up carbon dioxide that adds to continuous changes in climate patterns. Stella collaborated with NGO partner Canopy Planet to promote a case for forest conservation, and now only uses viscose from sustainably certified forests in Sweden.
Stella's strong set of personal values formed the foundation and core principles for her company. Her values manifest within her business culture, and she is known for her commitment to being a luxury sustainable fashion brand. This in turn has given her a powerful and influential platform to advocate sustainability, and serves as a manifesto to publicly declare goals to change the way the fashion industry works. Sustainability in fashion is not broadly understood, and so good communication and campaigns help set new trends, delivering important agency and knowledge to other designers and consumers.
No comments:
Post a Comment