The fashion and textile industry needs to reduce its damaging environmental and social impacts across the supply chain. This means moving away from a dependency on using virgin materials and processing chemicals and a consideration at the design stage of factors such as emissions, recyclability and biodegradability. It also means designers developing a new sustainability mindset when making decisions about the way they create and use materials. One way to do this is to replace high-impact fibres and processes with alternatives that are organic or use low or zero chemicals.
Aesthetics, beauty, style, quality materials, fit and desirability are core features of luxury fashion design, and it is important to acknowledge how difficult it has been to change the public perspective of and demand for products made sustainably. Eco design has had an unfavourable name for years, and it has been a challenge for designers not to sacrifice the ‘cool’ label for ‘ethical and responsible’. Fortunately, over the last couple of years, some of these attitudes have begun to change, and many designers now desire to affect change towards sustainability.
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