HOW TO PROTECT YOUR BRAND: A BRIEFING FOR MARKETING LEADERS PART 2 - MARKETING
MARKETING
Brands may worry without the ability to shoot in the real world, they will be unable to produce marketing assets. This is not true. We are ready to go with alternative ways of executing marketing assets through animation, illustration, CGI, VFX, motion graphics, compositing, stock footage, user generated footage and more - with no loss of quality. We share some recent examples from 1) Film and 2) Stills.
ANIMATION Animation can be extremely creative and great for brands that want to create multiple social edits with a running theme. It can also be great for longer length edits.
TITLES / SOUND DESIGN Using stock doesn’t have to feel small. Brilliant editing, use of titles and sound design can make a campaign feel powerful, relevant and urgent. Sometimes all you need is a brilliant (timely) script, effective use of titles and excellent sound design to be really effective.
CGI/SOUND DESIGN BBH’s Space Selfie Campaign for Samsung’s 50th year anniversary launched with an epic film created entirely in CGI with stock imagery
STOCK - "STALKR" has emerged as the industry’s premier digital partner for sourcing and licensing custom content for commercials and films. STALKR sources material from independent filmmakers and rights holders of all kinds. User-generated platforms, film studios, footage archives, sports leagues, home movies, influencers, celebrities – whatever it takes. http://stalkr.com/work/
STOCK, MOTION GRAPHICS, DESIGN, COMPOSITING
STILL LIFE, TYPOGRAPHY, DESIGN Simple still life photography requiring a minimal set up and crew can produce award-winning print campaigns, (eg marmite for the Guardian.)
TYPOGRAPHY / ANIMATION Typography and animation combining to produce a powerful campaign for the National Domestic Abuse Hotline for Refuge.
DESIGN/ EXISTING MATERIAL Created using existing still life imagery shot and typography
CGI/CAD
ILLUSTRATION, TYPOGRAPHY, DESIGN
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