Wednesday 30 March 2022

FASHION: FILA x Van Gogh

About the Van Gogh Museum The Van Gogh Museum in Amsterdam houses the worlds largest collection of Van Goghs art with over 200 paintings, close to 500 drawings and more than 700 letters. Vincent van Goghs work takes visitors on a journey through his life and shows the ideas and ambition behind his art. The museum has over 2.1 million visitors from all over the world each year and reaches millions more through Facebook, Twitter, Instagram, WeChat, YouTube, LinkedIn and its website. The Van Gogh Museum develops various products and services under the brand name Van Gogh Museum Enterprises’ (VGME), inspired by the life and work of Vincent van Gogh. It is their mission to inspire diverse audiences by the life and work of Vincent van Gogh. Which is why products in the web shop and collaborations with different partners tell Vincent van Goghs story. All products and services are being developed with Vincent van Goghs heritage in mind and all profits contribute to maintaining the Van Gogh Museums activities.



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Vincent van Gogh Vincent van Gogh One of the most famous and influential figures in the history of Western art, and one of the most iconic global artists of all time.
As a 19th-century artist, Van Gogh is regarded as an "Idol Artist" by future generations, and his life experiences and works have resonated generation after generation.
To this day, Van Gogh's work still influences our culture and inspires human appreciation
Beauty, personality and the natural world. His name and life story will forever evoke
The sense of idealism captures the romantic core of the spiritual world of each generation of young people.
Because of this, Van Gogh's works of art are often sought after by major brands, in fashion,
There are cooperation projects in high-end design fields such as home decoration and beauty, attracting every year & age group.


Van Gogh Museum The Van Gogh Museum is located in Amsterdam and was founded in 1973 by the Van Gogh family.
The Van Gogh Museum has the largest collection of Van Gogh works in the world, including oil paintings, drawings, letters, and statues. It has been visited by more than 2 million people and is one of the 25 most visited art museums in the world.
The key collections of the Van Gogh Museum include "Self-Portrait with a Grey Hat", "Almond Blossoms in Bloom", "In Arles"
Bedroom", and the famous "Sunflower".


Inspiration:

Impressionist master Vincent van Gogh is one of the most iconic artists in the world. Van Gogh's paintings are full of natural flavor and strong emotional tone: the warm and positive yellow of "Sunflower", the poetic and gentle green of "Wheat Field"; He is good at expressing his artistic world with strong colors and dramatic scenes, leaving a series of works that are alive and well.

FILA x Van Gogh Museum presents a special collaborative art series inspired by masterpieces by Vincent van Gogh. The bright colors of Van Gogh's paintings give new vitality to sports items, and the ingenious tailoring techniques lead the style of Impressionism.


Fashion is often unwilling to be ordinary. Just as "impression" needs to be constantly updated, the original meaning of fashion needs to constantly break through the boundary

FILA x Van Gogh Museum uses Van Gogh's avant-garde inspiration to wear Van Gogh's extraordinary art to always maintain a bold and fearless soul and shape the impression of Feifan







• Impressionist master Vincent Van Gogh is one of the most iconic artists in the world.

• Van Gogh is very good at expressing his art world with strong colors and dramatic scenes. His paintings are full of natural flavor and strong emotional tone: the warm and positive yellow of sunflower, the poetic and gentle green of wheat field Leave a series of handed down works with vitality.

• this time, FILA and Van Gogh Museum cooperated across the border to launch a unique art series, integrating FILA's sports gene into Van Gogh's famous paintings, and Impressionist oil painting patterns gave new colors to sports pieces, leading the trend of art fashion.

FILA is pleased to announced our second collaboration with the Van Gogh Museum “FILA x jeremyville” this Spring, using iconic Van Gogh's avant-garde art as inspiration to make sportswear designs full of Spring vitality - an art and fashion movement, created using a high end luxury good production process similar to that of the original painting. The “Tree roots” and “wild roses” designs depict growth and new life, overcoming life’s obstacles, reborn,  just like the roots of yesterday, we will grow and flourish, a reflection of life and spring. 








Be reborn -  Art transcends life, just like the roots of yesterday. In later generations, in the art world, it will always flourish and obtain eternal life


During his convalescence, even though he was suffering from spiritual crisis, he still used a calm stroke to describe the turbulent vitality of wild roses. He goes beyond personal pain and returns to the eternal beauty of the world



 FILA is pleased to announced our second collaboration with the Van Gogh Museum “FILA x jeremyville” using iconic Van Gogh's avant-garde art as inspiration to make sportswear designs full of Spring vitality -  integrating FILA's sports gene into Van Gogh's famous paintings, the Impressionist oil painting patterns give new colors to the sports pieces, leading the trend of art fashion. Created using a high end luxury good production process similar to that of the original painting. The “Tree roots” and “wild roses” designs depict growth and new life, overcoming life’s obstacles, reborn,  just like the roots of yesterday, we will grow and flourish, a reflection of life and spring. 




Art and sportswear fashion collides! 
"FILA x Van Gogh Museum" combines Van Gogh's iconic avant-garde art with FILA's sports gene, producing high-end luxury sportswear pieces. This cooperation leads the innovative trend of art fashion and expands the sportswear fashion scene. Creating fashionable designs that are wearable for any occasion - whether it's a springtime stroll or art tour.




Saturday 19 March 2022

FASHION: LONDON FASHION WEEK Roksanda FILA

 https://uk.fashionnetwork.com/news/Lfw-roksanda-erdem-paul-joe-and-preen,1380251.html

In a continuation of our innovative partnership with unexpected creative designers, we are very excited to announce the successful debut of the ROKSANDA x FILA collaboration at the Roksanda fashion show during London Fashion Week. The designs are a combination of parachute inspired leisurewear incorporating FILA’s technical high performance fabrics with Belgradian designer ROKSANDA’s signature oversized “duvet” shapes, creating a blend of feminine empowerment with pragmatic sports-style.
#ROKSANDAxFILA
















A season of empowerment on Monday, with shows by distinctive non-British designers: active professional élan at Roksanda; modernist cabaret femme fatales at Erdem and suffragette revival chic from France’s Paul & Joe. 
 

Roksanda Fila



A triumphant start to Monday by Roksanda, who combined graphic references to Irish artist Eva Rothschild with a brilliant collaboration with sportswear giant Fila into a great show.


Hard to recall a more exciting partnership of high fashion and active sports-style than Roksanda’s brilliant voluminous puffer coats and blankets; techy dresses and fantastic moon-boots. Definitely the must-have items for next winter’s après ski cocktails and soirées.
 
“Sports is so present today, all around us. So I wanted to combine that with elements of couture to reflect what I am about,” the designer explained post-show.


 










Presented inside the main hall of Tate Britain, which featured several large frame sculptures by Rothschild; their colors echoed in several looks within this fall/winter 2022/23 collection. In particular, one fabulous graphic patchwork, multi-hued gown that had a real wow factor.
 
Roksanda also extended her range with some classy overalls; multi-stripe at multi-angles jackets; magnificent gents’ coats with quilted in-lays; and black satin gowns with golden metallic bar inserts. Most everything was great in this performance, including the Dear Frances two-tone, patent leather boots.
 
One needs to be a tall lady to carry off Roksanda’s volume, but if you have the self-confidence then this style is tremendously empowering. Adding to the ethereal moment, the cast had graphic double line eyeliner, in some great work by make-up artist Miranda Joyce.
 

But, above all, this show will be remembered for taking the concept of a sporty collab’ to a new level.













ROKSANDA x FILA
As the original sports brand that daringly opened up sportswear views well beyond the sports field, FILA cultivates an innovative drive which naturally leads to unexpected collaborations and surprising couplings. The newest installment in this series of progressive trespassings is the collaboration with ROKSANDA.  
A graduate of Central Saint Martins with a training in Architecture and Applied Arts in her native Belgrade, Roksanda Ilincic founded the namesake label ROKSANDA almost two decades ago, gaining accolades for her unique use of color, architectural yet flowing shapes, innovative use of fabrics and dedicated focus on craftsmanship. A woman designing for women, ROKSANDA keeps channeling a personal definition of beauty, creating pieces that reveal the wearer’s personality while providing a sense of shelter and refuge through their unique design. Colors and shapes reveal an ongoing dialogue with modern and contemporary art, as part of a multidisciplinary approach in which art, dance and fashion meet. 

 
ROKSANDA x FILA is  the encounter between two very different identities to create a new one, at once unexpected and authentic. ROKSANDA’s blown-up, dramatic shapes and vibrant colors meet the technicality and straightforwardness of FILA, blending an artistic sense of feminine empowerment with the pragmatism of sport-style. In devising the collection, ROKSANDA worked around her very own themes of shelter and protection, which she brought into the outdoors, in contact with the elements, according to the active FILA ethos. The collection revolves around humongous duvets that wrap the body allowing the wearer to seek refuge into their volumes, mixed with leisurewear inspired by parachutes incorporating FILA technical and high performance fabrics. A selection of leggings, t-shirts, sports bras and jackets grounds the offer, which is completed with padded bags and oversized moon boots. The dialogue between the respective identities carries over in the color palette: an idiosyncratic mix of tropic, porcelain, black and fluro orange with notes of chalk, champagne, butter, pearl, taupe and fluoro pink. 




 

Growing up in Serbia, I cherish personal memories of how much we all loved FILA pieces coming from Italy - says Roksanda - This collection allowed me to give a new point of view on such a beloved heritage: one that merges my shapes and colors with a sense of performance and the outdoors. The soft, enveloping message is perfectly timely, I believe”.

 










FILA‘s latest instalment is the collaboration with Belgradian designer ROKSANDA, a graduate of Central Saint Martins with a fashion label of almost twenty years with a reputation for unique use of colour, architecturally inspired flowing shapes, innovative fabric use and craftsmanship.
'ROKSANDA x FILA' is a combination of ROKSANDA’s blown-up, dramatic shapes and vibrant colours with the technicality and straightforwardness of FILA and it’s materials creating a blend of feminine empowerment with pragmatic sports-style.
The designs are centred around oversized “duvet” shapes mixed with parachute inspired leisurewear incorporating FILA’s technical high performance fabrics. Leggings, t-shirts, sports bras and jackets compliment the look along with padded bags and oversized moon boots in a fitting colour palette.
#ROKSANDAxFILA


THE SETTING





























BACKSTAGE