FASHION: setting up online

Setting up online

test trading. cheap easy ways to set up.

etsy..folksy.
mailchimp. lead pages. go daddy. pic monkey [add branding names eg copyright pinterest!] googleplus>? .com business or .co.uk? my email address? domain names a key word? short tail or long term keyword. google ads? facebook ads? 
TESTING
surveymonkey.com create 10qs surveys for free, gives idea about target market. ask

Marie forleo - ideal client profiler
robert cialdini - pschology of influence
shopify can be linked into your facebook page account. extra app tab. approx £30 a month
etsy - listing fee and transaction fee charged. a bit like having a stall in st georges market. like amazon and ebay, it gives u a footfall.
blogging : word press. 
eventbrite.com

call to actions etc should always end the same: website/link. check it out. etc. keep it light. end of an article or whatever. eg. now available in xx colour

lead pages: its not just about having a shop, you need a website to advertise, to sell, to get customer notice and trust. constant call to actions, please try please call, please give me your opinions on xxxx everyone likes to give an opinion to share to recommend, its basic human nature, sharing and getting a bargain. to have something good quality, different, special

5 elements of business:
1. leads/ ads/hits/views [blogs, websites, ebay, images, facebook] mailing lists. video blogs on youtube? (settings on youtube, moneyisation for some cash on youtube vids) needs to have CLEAR SALES TUNNEL. next step pricing etc rather than just go buy this. consistency in blogs etc eg weekly or bi-monthly gives you credibility. makes you more reliable for customers. NETWORK MARKETING imovie editor

2.conversion to customers attract them to sales. money or action to sales (image of myself to create loyalty and trust.) consultations. emails/phonecalls etc. [my services, my story, my design ethos] use of basket or ideas/design basket so viewers know what they like. colour choice, material choice, listed? images? or charts in store. DEVELOP A CUSTOMER RELATIONSHIP. Q+A section, appointments only and occasional shows or trunk shows.

3.avg spend. budgeting. show the high end, low end and what they want to spend. what they can have, and whats better. what they need, what they would like, sure or unsure. do they have ideas. does it fit into my style my ethos? need to ask you a few questions to be able to answer that, each design etc is down to the style marterial time etc, we have a basic idea for some but to have a proper idea or final price a proper constutation.

4.no.of transactions/turnover (when or if they will be back, will they recommend?) use of real life story’s, real images? taster sessions. trunk shows with sales? wedding fairs. advertisements. high end and low end pricing. way of payments. high end shows professionalism, but needs to be worth it. need to have some high end designs. plus lower range for different customers.

5.margins = profit