the first five building blocks of the Business Model Template for fashion - motive, your dream and proposition.
we've got our business model archetype and have mapped your stakeholders.The sixth building block of the BMT is deciding on a strategy to achieve your value proposition together with the stakeholders you have defined in the network analysis. In addition to these stakeholders, other contextual factors, such as geographic location, the availability of materials, resources and infrastructure can play a role in deciding which strategy works best for you. You will have to take these into account as they might represent obstacles or provide opportunities for your project.
Strategies that are commonly used in sustainable business are for example ‘product-as-a-service’, life cycle extension, community building and design for recycling. [An example of product as a service is the Dutch company Bundles that enables customers to only pay for the service of using a washing machine.] This business strategy alleviates consumers of the burden of becoming an owner and dealing with all the fuss of repair, maintenance and end-of-life landfill. Instead, the company remains the owner of the product and thus also of the valuable resources that can be extracted from the machine at the end of its life cycle to be put back into the circular economy.
For Swopshop, the strategy can focus on local community building around life cycle extension of clothes.
Building block number seven entails that you start making your project very concrete by answering the question which core activities need to be conducted in order to achieve your value proposition. If your project deals with the circular economy, you could make use of the nine R-strategies that are commonly used to organize multiple value creation.
Recycling, to rethink and refuse. Because when we buy less, we need to worry less about how to repair or recycle it. The ultimate aim of a circular economy is to avoid landfill, as can be seen at the bottom of this model.
In the case of Swopshop a core activity is to run the store where people can swap their clothes. This includes managing the material streams coming in and going out of the store, curating the space in such a way that it attracts the right customers and marketing the business via schools and social media. In terms of R-strategies the focus is on re-use and ultimately refusal of new clothing
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