Wednesday 10 June 2020

circular fashion

‘Circular fashion’ can be defined as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulate responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use."

 the challenges and opportunities of creating a circular fashion industry, isn't necessarily easy, we need to contribute to the transition from our current wasteful system to a circular system by combining our knowledge of design and science to support the quest to reframe value in fashion. Value is a really big word to us in two ways.

 First of all, a transition to a circular economy is not just a transition of materials or technologies. It is most of all a transition of values.
 Second, while circularity is a broad concept that can be viewed through different lenses, the way in which things are valued and how value is created and extracted lies at the heart of the transition.
Although it might seem a futuristic concept, one can imagine that once value determines price, and not the other way around, and value is no longer purely a financial indicator, other types of value, such as social-, environmental value can finally be included in the equation. the two fold focus on value leads to an invitation to reflect on your own value and explore how you can add valueto transitioning to a circular fashion industry.

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