BUSINESS & MARKETING

 what is online marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

benefits of digital marketing: https://www.zelst.co.uk/blog/benefits-of-digital-marketing/

https://webandcrafts.com/blog/digital-marketing-advantages-and-disadvantages

Viral marketing is a style of promotion that relies on an audience to organically generate and push the message of the product or service. On social media, marketing is considered “viral” when it's being shared rapidly by the public at large (with a compounding effect) rather than just its target audience. 

Examples of viral marketing include social media campaigns, memes, videos, and other types of shareable content that can spread quickly and reach a large audience. It's an effective strategy because it leverages the power of word-of-mouth and peer-to-peer recommendations to promote a product or brand.

https://uk.indeed.com/career-advice/career-development/what-is-viral-marketing

ADVERTISEMENTS 

Storytelling as Advertising

METHODS

 

**NEWS  REPORT STYLE

**SAYINGS: quotes / recommendations 

**EMPATHY 

**standout: unique ways to get noticed that goes against the "common" normal standard 

NEWS REPORT STYLE:

peak interest / appeal to a need

focus attention make it like a report - details focus, news report style. clear concise with most important highlighted (good for intros of products in presentation). people automatically pay attention 

language also needs to follow this report style  - keep formal 

BASIC STORY - BASIC INTRODUCTION / OVERVIEW OF PRODUCT - OVERALL CORE VALUES / AIM

product info --- aim of ad----

special traits highlighted (what makes this product unique / better) 

memorable (make it interesting/different. sticks in your mind) image, content, song, slogan

impression on the viewers

eg.  

AIM: understand the product/service 

CONTENT: product/service special features

INFORMATION CONTENT：large

LANGUAGE: detailed. objective， logical reasoned argument / overview

eg.  

AIM: memorable  

CONTENT: buying points

INFORMATION CONTENT：small 

LANGUAGE: subjective，compares, emotive 

SAYINGS： quotes and recommendations

use of classic / common sayings or repetition of slogan/logo key phrases 

can use popular sayings from online / society or traditional culture ones recognised by all. common sayings, words or idioms 

or use familiar images / stories eg, in china CNY

can use renown celebrities to endorse 

EMPATHY & SYMPATHY

using a tragic tale to appeal to the customer empathetic side / can relate to the situation personal

1)introduce the problem, 2)why/how it became a problem, 3)the solution eg. back ache due to bad posture in work, need better chairs 

STAND OUT

using irregular methods/ideas. combining the "normal/accepted" standard with the non 

recall it due to the shock/uniqueness 

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Advertising and Culture
how the structure of a text can be used to compare cultural differences between two versions of an advertisement, using expressions for introducing basic product information, such as product concept, category, function, target customers, and spokesperson.

Culture-specific Advertising

1 advert 2 versions. content is same (story, product, info) but characters differ. 

eg. FaceTime for iPhone

USA: mother on business trip  during birthday, use FaceTime to celebrate together 

CHINA: father on business trip during birthday use FaceTime to celebrate together 

https://www.youtube.com/watch?v=ACw4_8OdUR0

more in fitting / accepted by local culture 

need to research and understand local market and culture, may need to adjust to make more suitable 

character roles, actions, clothing etc may need changed slightly (added or removed) to make the advert more appealing and accepted in certain cultures (eg. in certain muslim countries it may be better to cover the hair of a female in the advert) 

PRODUCT NAME - how it is recognised and remembered, this makes it stand out

CONCEPT - what is it, what it does, how and why?

product or a service?

PRODUCT TYPE - what it is and does, compared to others. if its a brand what all types of products does it have?

CAPABILITY: what it can do and what it can be used for. how using this product or service will improve you daily life

TARGET (audience/customer)

SPORTS MARKETING

SPORTS OF LOCAL GAES AND PLAYERS / POSITION IN OLYMPICS 

SPONSOR ATHLETES WITH PRODUCTS

USE ATHLETE IN ADS

eg. chinese brand ANTA supporting chinese athletes in the Olympics with sports uniform, LI NING etc.

Preamble / Opening remarks: Open with a phrase or method that draws audience attention that at the same time introduces the product / content. who what when  (use of timeline or facts?)

Establishing and creating the brand: the rand background and why it was created along with current/future goals. compare to other and why this one is unique/better. how and why 

closing comments: summary 

BUSINESS & ENTERPRISE BEHAVIOUR & ACTIONS 

its all about get attention, selling and earning!

how to get attention?

ads. social media. offers. videos. use of endorsement. 

public appearances / lectures promoting the company via a public speaker (from company or other)

supporting / sponsoring of famous/aspiring individuals or events. 

talk about what you have achieved or hoping to achieve. what the product does and what it can help you to do. 

WHO WHAT WHEN AND WHERE 

 Planing a Promotional Event

who? where?

kids, adults, students? 

men? women? elderly?     is it one client type or more? 

consider weather inside or outside? what if too hot / rains?

how to promote? speaker to push the facts? glamorise? benefits compared to others? event with prizes / freebies?  test trial? 

PASSIVE or PROACTIVE

react to a situation when it arrives or take the initiative 

TRAVEL: CAMBODIA

CAMBODIA

POPULATION:  16,719,000

CAPITAL: Phnom Penh

BORDERING COUNTRIES: Vietnam, Laos, Thailand

CL|IMATE: Tropical with a rainy season (mid-May to early October) and dry season (early November to mid-March)

https://www.bbc.com/news/world-asia-pacific-13006539

https://www.cia.gov/the-world-factbook/countries/cambodia/

                           

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I first went to Cambodia in 2013 for a 2 day trip from Thailand where I went to Siem reap. This time I was there for 3 weeks during the start of Covid, but before it really started to spread to other countries and before the lockdowns. I sent 2 months travelling around south east Asia before returning to China (days later China closed its borders to the outside world) 

Siem Reap is a huge tourist city due to Ancient UNESCO tourist site of ANGKOR WAT, so it is a more developed area in comparison to other cities, though it is still very poor. Cambodia overall is a very poor 3rd world country with low hygiene standards even in the capital. It has a high crime rate of over 50% so please take care if you decide to visit. 

https://www.numbeo.com/crime/in/Phnom-Penh

I started my trip in the capital Phnom Penh (I flew from Kuala Lumpur in Malaysia) 

there are lots of cool street artworks in the city to look out for 

 

 

however it is a very dirty place, lots of rubbish and cockroaches in the streets and alleys in different cities. the bathrooms are bad too. I saw one with shoes marks on the toilet seat from squatting, crazy!

 

 

food & drink 

  

 

 

 

KAMPONG CHAM

Kampong Cham is a city on the Mekong River in southeastern Cambodia. It's known for its French colonial buildings. To the south, Koh Pen Island is reached via a long bamboo bridge.There are lots of ancient temple ruins outside the city (Phnom Srey and Phnom Pros)  and several modern ones inside the city to visit such as WAT NOKOR, WAT HANCHEY and WAT MOHA LEAP

it was crazy hot in March !

 

 

there are lots of random eco thing sin Cambodia made through recycling like the bracelet people made from paper

the bamboo bridge of Kampong Cham is very famous. I rented a big from a nearby hostel for the day and took it over the bridge 9very bumpy and not fun to push) to the other Sid to explore the idea and it's temples 

the bamboo bridge between Kampong Cham town and Koh Pen in the Mekong River is built annually in the dry season and washed away when the river level rises in the wet season.

Before 2017 the bamboo bridge was built larger and strong enough to accommodate cars, and was the only road link between the island and the mainland. In the dry season the water level drops meaning that ferry travel wasn’t practical so building the annual bridge was the best option. In 2017 a new permanent road bridge opened south of the bamboo bridge and since then a smaller pedestrian only bridge has been constructed – more for nostalgic reasons than practical need. The smaller bridge retains much of the same charm and construction methods and is still an iconic landmark of Kampong Cham. The bridge draws many visitors to cross over to relax at the beach area on Koh Pen.

You cannot visit year round since the bridge is built and washed away each year. The bridge starts construction after the rains when the water levels drop in November-December. You can expect the bamboo bridge to be completed and open by January each year but the construction schedule obviously varies depending on the weather.

https://www.khmertimeskh.com/501376176/cambodia-reconstructs-its-longest-bamboo-bridge-each-year/

  

the English level is not amazing in Cambodia.  touristic areas like the capital and Siem reap are ok but not fantastic. 

 

there are also a couple ancient temples to visit just outside the centre of the town and some more modern ones too. like it's neighbouring countries Cambodia is mainly buddhist. 

KAMPOT

Kampot is a city on the Preaek Tuek Chhu River in southern Cambodia. It's known for its pepper plantations and salt fields. There is a popular night market  with lots of BBQ fish and peppers. one can visit the Pepper farms or the nearby rainforest which is home to gibbons and big cats (Preah Monivong Bokor National Park) there's also some Beach areas too as its very close to the coast

https://anywhereweroam.com/kampot-cambodia/

 

kampot peppers are well known ! the sea food market is also quite famous and all quite cheap! Lots of fresh fish to choose from and get as BBQ. great if you love seafood, not so great if you are vegetarian or have an allergy ...

  

 

   

fermenting fruit into alcohol.....lots horrid 

they had random little huts alone the riverside with "beds" and hammocks to chill in for free and hide from the intense sun

 

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the local cats are beautiful here! like a leopard of tiger but small and with large ears(to help keep them cool in the heat) 

 

TEMPLES OF PHNOM PHEN

take care at the temples! I was exploring during the day and taking photos on my phone. A young guy came up and stole the phone out of my hand! it was traumatising, so please be aware and keep safe. same with your bags, and anything else considered valuable. I was nearly robbed a second time on the river walkway area. I was sitting down resting and some kids tried to get into my bag! Cambodia is not very safe due to the high crime and poverty rate. 

 

 

 

weird road side petrol station for motorbikes and scooters,,,,,

 

 

BATTAMBANG

https://www.lonelyplanet.com/cambodia/northwestern-cambodia/battambang

Battambang is full of old-world architecture and even older pagodas set picturesquely along a river, The town has many charming colonial-era buildings line narrow lanes, including the ‘walking district’ near the market where contemporary art galleries, local and foreign cafes, shops and bars inhabit the old shophouses. It is a great place to explore the architecture and budding art scene, check out the local cuisine, and to use as a base for excursions into the nearby countryside, known as the "rice bowl" of Cambodia. Outside of town the scenery quickly becomes one of villages and rice paddies, offering an excellent opportunity to see a bit of rural Cambodia. The nearby countryside harbors several picturesque old pagodas, Angkorian era ruins, caves, mountains, waterfalls and the famous ‘bamboo train.’

 

  

 

 

 

 

 

 

 

CENTRAL MARKET 

Phnom Penh 

an Art Deco landmark in the capital the market was designed by a french architect in 1937 with a 26m high central dom. it is said to be the biggest market in Asia and is still in operation today. I would pass it to go to the main bus station. It is in good condition having been renovated in 2011

https://www.pacifichotel.asia/phnom-penhs-central-market-phsar-thmey-a-first-time-visitors-guide-2/

riverfront walk (day time)

Mekong River