FASHION: FILA X Y/PROJECT

 

FILA X Y/PROJECT
Experimental innovation of fashion movement and deconstruction advanced sports fashion Y / Project x FILA co branded series are on sale at the Paris fashion show
On the occasion of the 110th anniversary of the establishment of FILA, an Italian high-end sports fashion brand, Y / project, a highly popular deconstructive fashion brand operated by well-known designer Glenn Martens, launched a joint series with FILA, which perfectly integrates the bold design style of Y / project with FILA's sports gene, stunning the four. Now, the same Paris fashion show of this co branded series is listed globally on April 15.
In today's fashion world, no one can ignore the existence of ghostly designer Glenn martens. The winner of the French andam fashion award is as famous as the design director of Hermes and Maison Margiela. Once majoring in interior architectural design, after entering the field of fashion design, he introduced the "Deconstruction" aesthetics of "subversion, destruction and anti tradition" in the field of architecture into fashion design, forming a highly recognizable "Deconstruction" high street fashion style - stacked folds, exaggerated and interesting silhouettes, twisted collars, spliced and reconstructed trouser waists, asymmetric and removable design, etc., which quickly became popular. In the past 2022 spring and summer Paris Gaoding fashion week, he was in charge of three shows at the same time, which was truly the "top class" of the industry.
Y / project is led by Glenn martens. With its avant-garde and avant-garde style, Y / project is wildly sought after by international first-line stars, top supermodels and European and American trendsetters. At the same time, it is deeply loved by many top artists and stars in China.
For the Y / Project x FILA co branded series that will be limited to the market, Glenn Martens has given Y / Project style to FILA's key products, including T-shirts, hoodies, Polo neck dresses, windbreakers and sneakers. You can find y / project's iconic "deconstruction techniques, creative tailoring and neutral contour". The iconic elements of Y / project appear in the chic collar, stitched and reconstructed trousers, twisted trouser leg lines and superimposed folds, making the retro and elegant FILA unique, extremely eye-catching and full of avant-garde fashion.
Y / Project x FILA co branded series
The reason why we cooperate with FILA is that the concepts of the two brands in the fashion field agree with each other: Y / project's unique fashion attitude and design style interpret the avant-garde and pioneer spirit of the brand, which is highly recognized by the fashion industry; FILA, which is positioned as "high-end sports fashion", has been breaking through the boundaries of fashion and sports with a bold, open and young attitude, emitting irresistible charm for fashion people, and has walked out of a distinctive and personalized road among a number of sports brands.
It is worth mentioning that Glenn Martens spent a lot of time and energy in creating the co branding series, because he believed that "FILA wants to really do something creative and expressive", and that "this is a series of CO branding", rather than a combination of two logos.
Therefore, the joint brand series we see is the perfect integration of the two brand styles. Tracksuit in this series not only retains the avant-garde style of Y / Project deconstruction, but also has the characteristics of FILA sports, retro and elegant, which is very special. Glenn Martens took the famous BJ ö Borg tennis t as the inspiration and added FILA blue, white and red colors. The design team deconstructed and reorganized the trendy elements and the century old DNA of blue blood aristocrat FILA, elaborately created a unique fashion style and ingenious details, and perfectly decorated the clavicle.
As a leading brand that has maintained rapid growth in the field of fashion and sports in recent years, FILA's high popularity is inseparable from its long-term creation of brand fashion power. Among them, the co branding with fashion brands and the support of many stars are the most interesting.
Looking back on the past joint names of FILA, there are not only the global first-line luxury brands such as Fendi, but also the emerging American fashion brand 3.1 Phillip Lim, which is deeply sought after by Hollywood stars, as well as the Japanese high-end outdoor trend brand white mountaineering, which is widely loved by young people, and the Italian top outdoor brand C.P. company founded by Massimo Osti, the "godfather of metropolitan sportswear", and so on. What they like is FILA's ultra-high popularity among consumers in the field of advanced sports, continuous brand popularity, huge brand potential that has been continuously developed, rising brand value, and fashion fans that are difficult to measure. These joint cooperation not only expanded the fashion connotation of FILA high-end sports fashion, but also made more people in the fashion industry, especially the young people, know the distinctive FILA.
(can you put the pictures of clothes co branded by FILA and these brands here)
Moreover, FILA's unique fashion charm has attracted many stars. From CAI Xukun, Ouyang Nana, Kimura Guangxi K ō Ki, to Huang Jingyu, Jiang Shuying, Gao Yuanyuan, and then to Zhang Yixing, Ni Ni and Quan Zhixian, the strong star lineup affects different audience groups in different product lines, enriches the brand image of FILA's advanced fashion sports and further strengthens FILA's high-end fashion temperament.
Now, the cooperation with Glenn Martens has once again raised FILA's fashion tentacles to the level of international fashion pioneers, which has to be said to be the ultimate display of FILA's high-end sports fashion positioning.
It is reported that the Y / Project x FILA co branded series will be limited to market in... (Channel: tmall / online) on April 15. If you want to feel the new FILA sports product injected with Y / project design elements by Glenn Martens, a design genius, and want to wear the unique Y / Project x FILA co branded series of Paris fashion week, you must not miss the rush purchase.

FILA unites with French label Y/PROJECT to further innovative the daring spirit of the brand in a collection that emphasises individuality and independence through unisex designs. This collection radiates a bold streetwear feel made bolder by the graphic play of juxtaposed logos. Creative design features such as double collars and asymmetrical button features, allows for multiple ways to wear. Everyone can create their own style identity with FILA.
Y/PROJECT x FILA will be revealed during the Y/PROJECT fashion show on June 27th at 4pm . Tickets available from selected retailers and on www.yproject.fr 



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On April 15, FILA, a high-end fashion and sports brand, and Y / project, a pioneer fashion designer, jointly launched the limited fashion series, which was officially launched worldwide. The designer Glenn Martens and brand Y / project jointly signed by FILA this time have a long history. At the autumn and winter fashion week in Paris and Milan in 2022, Glenn Martens took charge of three heavyweight fashion shows at the same time, and was rated as "the world's first outstanding designer in 2022" by the New York Times. In the past few years, with his unique deconstructive design style, he led the designer brand Y / project to become popular rapidly, which is sought after by many international stars and fashion supermodels. Many domestic first-line stars are also its loyal fans, and xiaohongshu fashion bloggers are also competing to be the first blogger of Y / Project. Now, FILA X Y / Project Co branded series is officially on the market, which means that trendy people can finally buy the same model of Y / Project x FILA co branded series that once appeared in Paris fashion week
Y / Project x FILA co branded series combines the representative architectural cutting and neutral contour of Y / project with the innovative power of century old FILA rooted in sports fashion and the iconic legendary blue and classic red tones to create a fresh and funny new high-level sports fashion series, which interprets the unique views of blue blood noble sports brand FILA on high-level sports fashion.
Continue the blue blood sports gene and redefine the high-end sports fashion
FILA, born in Italy, a country of fashion, was founded in 1911 and began to set foot in the field of sportswear in 1972. Different from others, FILA is not only involved in mass sports, but focuses on advanced sports such as tennis, aerobics, racing, water sports, skiing, golf and so on.
In 1972, FILA began to launch white line tennis knitwear. FILA broke the Convention in tennis sportswear and used colorful and eye-catching patterns. With the popularity of color TV in the 1970s, FILA began to be popular all over the world and realized the fashion change of tennis sportswear.











VIDEO CAMPAIGN
FILA unites with French label Y/PROJECT further innovating the daring spirit of the brand in a collection that emphasises individuality and independence through unisex designs. Radiating a bold streetwear feel，creative design features allow for multiple ways to wear so everyone can create their own style identity with FILA.
Y/PROJECT x FILA will be revealed during the Y/PROJECT fashion show on June 27th at 4pm.
FILA unites with Y/PROJECT further innovating the daring spirit of the brand in a collection that emphasises individuality and independence through high fashion unisex designs.  Creative design features allow multiple ways to wear - everyone can create their own style identity with FILA. 
The limited edition Y/PROJECT x FILA collection drops worldwide April 15th.
Redefining high end sports fashion one again! 
FILA unites with Y/PROJECT, further innovating the daring spirit of the brand in a collection that emphasises individuality and independence through stylish unisex designs.  Advanced creative design features allow multiple ways to wear - create their own fashion sports style identity with FILA.
The limited edition Y/PROJECT x FILA collection drops worldwide April 15th.

FILA and Y/Project reunite for a second time in this video collaboration. A campaign directed by Frederik Heyman and Kamiel Doens to celebrate FILA’s 110th anniversary. Channeling the spirit and innovativeness of FILA’S new collection, flying above and beyond in diverse adaptable unisex styles. Pioneering high end sports fashion design technology individually and together in collaborations, FILA continues to soar to the top. Y/PROJECT X FILA S022 collaboration has launched and taken off NOW!

Presenting FILA and Y/Project collaboration video campaign directed by A-lister projects award winner Frederik Heyman to celebrate FILA's 110th anniversary. Channeling the spirit and innovativeness of FILA's new collection, flying above and beyond in diverse adaptable unisex styles. Pioneering high-end sports fashion design technology individually and together in collaborations, FILA continues to soar to the top. Y/PROJECT X FILA SS22 collaboration has launched and taken off NOW!

#yproject #yprojectxfila #filaglobal

Redefining high end-sports fashion once again! A 2021 Paris fashion week headliner.

FILA unites with Y/PROJECT, further innovating the daring spirit of the brand in a collection that emphasises individuality and independence through stylish unisex designs. Advanced creative design features allow multiple ways to wear - create consumers' own fashion sports style identity with FILA.

The limited edition Y/PROJECT x FILA 2022 ss collection drops worldwide April 15th.

#yproject #yprojectxfila #filaglobal