FASHION: FILA x Van Gogh

About the Van Gogh Museum The Van Gogh Museum in Amsterdam houses the world’s largest collection of Van Gogh’s art with over 200 paintings, close to 500 drawings and more than 700 letters. Vincent van Gogh’s work takes visitors on a journey through his life and shows the ideas and ambition behind his art. The museum has over 2.1 million visitors from all over the world each year and reaches millions more through Facebook, Twitter, Instagram, WeChat, YouTube, LinkedIn and its website. The Van Gogh Museum develops various products and services under the brand name ‘Van Gogh Museum Enterprises’ (VGME), inspired by the life and work of Vincent van Gogh. It is their mission to inspire diverse audiences by the life and work of Vincent van Gogh. Which is why products in the web shop and collaborations with different partners tell Vincent van Gogh’s story. All products and services are being developed with Vincent van Gogh’s heritage in mind and all profits contribute to maintaining the Van Gogh Museum’s activities.

                                                      

Vincent van Gogh Vincent van Gogh One of the most famous and influential figures in the history of Western art, and one of the most iconic global artists of all time.

As a 19th-century artist, Van Gogh is regarded as an "Idol Artist" by future generations, and his life experiences and works have resonated generation after generation.

To this day, Van Gogh's work still influences our culture and inspires human appreciation

Beauty, personality and the natural world. His name and life story will forever evoke

The sense of idealism captures the romantic core of the spiritual world of each generation of young people.

Because of this, Van Gogh's works of art are often sought after by major brands, in fashion,

There are cooperation projects in high-end design fields such as home decoration and beauty, attracting every year & age group.

Van Gogh Museum The Van Gogh Museum is located in Amsterdam and was founded in 1973 by the Van Gogh family.

The Van Gogh Museum has the largest collection of Van Gogh works in the world, including oil paintings, drawings, letters, and statues. It has been visited by more than 2 million people and is one of the 25 most visited art museums in the world.

The key collections of the Van Gogh Museum include "Self-Portrait with a Grey Hat", "Almond Blossoms in Bloom", "In Arles"

Bedroom", and the famous "Sunflower".

Inspiration:

Impressionist master Vincent van Gogh is one of the most iconic artists in the world. Van Gogh's paintings are full of natural flavor and strong emotional tone: the warm and positive yellow of "Sunflower", the poetic and gentle green of "Wheat Field"; He is good at expressing his artistic world with strong colors and dramatic scenes, leaving a series of works that are alive and well.

FILA x Van Gogh Museum presents a special collaborative art series inspired by masterpieces by Vincent van Gogh. The bright colors of Van Gogh's paintings give new vitality to sports items, and the ingenious tailoring techniques lead the style of Impressionism.

Fashion is often unwilling to be ordinary. Just as "impression" needs to be constantly updated, the original meaning of fashion needs to constantly break through the boundary

FILA x Van Gogh Museum uses Van Gogh's avant-garde inspiration to wear Van Gogh's extraordinary art to always maintain a bold and fearless soul and shape the impression of Feifan

• Impressionist master Vincent Van Gogh is one of the most iconic artists in the world.

• Van Gogh is very good at expressing his art world with strong colors and dramatic scenes. His paintings are full of natural flavor and strong emotional tone: the warm and positive yellow of sunflower, the poetic and gentle green of wheat field Leave a series of handed down works with vitality.

• this time, FILA and Van Gogh Museum cooperated across the border to launch a unique art series, integrating FILA's sports gene into Van Gogh's famous paintings, and Impressionist oil painting patterns gave new colors to sports pieces, leading the trend of art fashion.

FILA is pleased to announced our second collaboration with the Van Gogh Museum “FILA x jeremyville” this Spring, using iconic Van Gogh's avant-garde art as inspiration to make sportswear designs full of Spring vitality - an art and fashion movement, created using a high end luxury good production process similar to that of the original painting. The “Tree roots” and “wild roses” designs depict growth and new life, overcoming life’s obstacles, reborn,  just like the roots of yesterday, we will grow and flourish, a reflection of life and spring. 

Be reborn -  Art transcends life, just like the roots of yesterday. In later generations, in the art world, it will always flourish and obtain eternal life

During his convalescence, even though he was suffering from spiritual crisis, he still used a calm stroke to describe the turbulent vitality of wild roses. He goes beyond personal pain and returns to the eternal beauty of the world

 FILA is pleased to announced our second collaboration with the Van Gogh Museum “FILA x jeremyville” using iconic Van Gogh's avant-garde art as inspiration to make sportswear designs full of Spring vitality -  integrating FILA's sports gene into Van Gogh's famous paintings, the Impressionist oil painting patterns give new colors to the sports pieces, leading the trend of art fashion. Created using a high end luxury good production process similar to that of the original painting. The “Tree roots” and “wild roses” designs depict growth and new life, overcoming life’s obstacles, reborn,  just like the roots of yesterday, we will grow and flourish, a reflection of life and spring. 

Art and sportswear fashion collides! 
"FILA x Van Gogh Museum" combines Van Gogh's iconic avant-garde art with FILA's sports gene, producing high-end luxury sportswear pieces. This cooperation leads the innovative trend of art fashion and expands the sportswear fashion scene. Creating fashionable designs that are wearable for any occasion - whether it's a springtime stroll or art tour.