People deal with fashion every day and also become crazy for fashion. According to Crane (2000) clothes are the key factor which can make or destroy one’s personality. Today each person wants to look perfect for .Everyone wants to look perfect and each girl always wants to be a fabulous, set apart from others. Whether current or past time, fashion always been involved in women's lives; a woman always keeps looking for new ways which introduced new fashion. Dressing is a big part of beauty, it not only reflects one’s personality but also represents the glow of beauty and even personality. Style and the clothes ones buys and wears is mainly influenced by fashion magazines, TV ads, TV dramas, fashion shows, TV personalities or peer groups. Clothes, make up, accessories and fashion can be used to cover up or "change" one’s facial features, figure, skin tones, height marks etc if one feels are not unattractive, then trendy apparels can be used to cover these defects. Or when one likes something about themselves, fashion and apparel can be used to emphasis and draw attention to it for example a great figure with tight clothes, skin tone and clothes colour, etc.
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Fashion as apparel is a process in which old fashion is presented in a new look. TV, fashion shows and magazines are the major factors which change and influence the apparel of teenage girls, young women, and adults of all ages.
The modern era is the era of globalization; in which media has made the earth as a global village, it removes the distance. All types of media provide you each and every necessary updates regarding your favorite topic, style, celebrity etc.
Definition of Fashion
The word fashion refers to the meaning of new, in, popular stylish designs for dresses, hair or other accessories for decorating personality, giving style. Whichever type of apparel is currently "in vogue" and a huge population wear it, is called fashion. Fashion never remains in its original form, it changes or modifies with time and place; evolving, if it remains without any modification then nothing will be introduced as a “new” style Fashion is sometimes imprisonment. Which people have themselves imposed on them, while they know, they feel comfortable without much in fashion - restricted in what can and cannot wear, what would or would not be deemed as acceptable by peers.When a product is widely spread ad popularised among the people, people adopt it on large scale and you can observe that it was not seen before, it is known as fashion.
Definition of Media
The word media refers to the meaning of main sources of communication; these can be in the form of written, visuals with narrations or written plus clips or images, these ways that can interact with a large number of people in a single moment is called mass media. Mass media is use to shape opinions, views, impact, thought, impression or message of it audience, either the audience is broad or limited
Definition of Television
The television is a system which alters the visuals and sounds into the electronic signals and then people can see the combination of visual and sound on the screen. All forms of mass media have a significant effect on the lives of audience but perhaps no others have thepower like television, television has both visuals and sounds, which makes it different from other mediums. Moreover, on this, people can see everything which they want without going anywhere; means people can see cricket, movies or other shows at home without investing money on tickets or facing undesirable weather or situations.Through this medium people see different channels on screen, different shows movies and topics, which frame the minds of people for adopting the culture of others. television can also leave long lasting effects in the shape of fashion, emotion, mental disturbance and fear. both positive and negative.
Role of media in fashion world
At present, media is involved in everything; it’s creates a way for launching and promoting something or play a role in destroying others. According to “Media in fashion”, a few decades ago, fashion was not so much popular among the people but now it makes it's place in the field of media and it has established a big industry, it provides awareness about the latest trendy fashion among the people through print, electronic and digital media too. A study's conducted for measuring the number of women in the United Kingdom who become fashion addicted and found that a large number of women adopt different fashions influenced through media such as TV shows, movies, magazines, etc.
fashion can also bring a change and variation to traditional clothes.Television, internet, fashion shows, magazines - all these are the mediums are used for introducing new trends, new fashion and new brands for people which gradually becomes integrated and accepted as part of their clothing. Nowadays each house has one or more TVs, which provide numerous fashion shows along with the internet and social media, containing new dress designs which took the people in the world of glamour.
some argue that clothes are the most important thing but if so, in the present era it cannot remain within one shape. They also say that with the passage of time, fashion has made its place in culture; slowly and steadily people are accepting the latest trends and want to know the updates about the upcoming fashion which are mostly provided through the media because media is used to set trends for us through magazines, social media and television. Through television, fashion shows play a role of providing latest news regarding latest fashion. Fashion trends are influenced by popular figures in culture like celebrities, musicians and other high-profile individuals. Current fashion trends are often cyclical, taking cues from decades past and reworking them to fit within modern tastes. Their fashion choices and styles are promoted through these various forms of media to society.
Fashion exists in every culture and it is often adopted or modify for that culture and can slowly influence changes in it, the process of adopting or modifying a cultures fashion starts with radio, television, fashion shows, internet, social websites, newspapers, banners, billboards, advertisements or through magazines as people come into contacted with these multiple times a day, everywhere they go, with these mediums influencing us everywhere several times a day we are strongly influenced by them which leaves impact on the outfits of people, in their fashion choices.
Today everyone wants to create his or her own identity, media plays a role of a teacher to this creating a splendid image of an ideal personality; to some extent media succeeds in this purpose because today television has become integral part of every home - children, teenagers, youth and adults all have easy access to it; this access, helps them portray their image often resemble someone they admire or like who appears on TV screen and is an incentive to them to adopt innovation in their clothes and develop their own form of style based on this influence. Television is one of the most viewed mediums of mass media in society, its easy to access and is immediate. one can easily get knowledge and information by watching television; and this can take advantage of this to their own desires helping to influence and sometimes create changes within their culture, norms, values, custom, traditions, education and fashion.
print and electronic media are the main mediums which create waysforthe fashion industry in changing our way of living by promoting branded items, apparels, footwear, jewelries and other accessories. Media has made teenagers more fashion conscious; teenage girls often try to alter the shape of their body, to make their their own identities via style, to try to look beautiful by adopting different apparel wanting to look like a beauty who appears on the screen of television or film..
Media always plays a role of an informative source. In the beginning it provides limited sources of information, It has limited items and purposes. But with the passage of time it becomes more of a demand of each home and everyone in it. it is available in different types like radio, television, newspaper, magazines etc. All these types bring changes in the life of human beings. a television is a necessary element of every home or a phone/computer to watch shows on. many girls want to be up to date with fashion. Fashion shows on TV channels are a great source for such purpose. It provides all the necessary information regarding fashion apparels, fashion designs or current fashion trends without going anywhere. This facility has enabled girls to have a passion for fashion. This fondness for fashion has changed the dressing style of young girls and adopt different fashion. for example asian and Middle Eastern cultures wearing more western designs, from daily wear to even wedding dresses and other formal occasions, not just casual life.
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