FASHION: "FILA x VR46 Rider Academy"

 

The “FILA x VR46 Rider Academy” collaboration breaks boundaries and conventions in the innovation of fashion sportswear and motorwear designs. A fusion of lifestyle sports, FILA’s roots intwine with the riders lifestyle of perseverance, determination and passion in a collection of colourful styles and prints, that channel the willpower strength and determination of the riders in overcoming any challenges they face in order to succeed. Riding to the top in style

To celebrate its legacy in motor sports, FILA Europe joins with VR46 Riders Academy to support riders progress in succeeding to the top of MotoGP. The "FILA x VR46 Rider Academy" collaboration breaks boundaries and conventions in the innovation of fashion sportswear and motorwear designs. A fusion of lifestyle sports, FILA's roots intwine with the riders lifestyle of perseverance, determination and passion in a collection of colourful styles and prints. Such connection channels the willpower of the riders in overcoming any challenges they face. Riding to the top in style!
#FILAxVR46RA

FASHION: FILA 2022 BNP Paribas Open

 https://www.10sballs.com/2019/02/05/fila-extends-sponsorship-of-the-bnp-paribas-open/

INDIAN WELLS, Calif., February 5, 2019 – FILA has extended its Premier Sponsorship agreement with the BNP Paribas Open, the largest ATP Tour and WTA combined two-week event in the world, to be held March 4-17, 2019 at the Indian Wells Tennis Garden.

 

With the multi-year agreement FILA will remain the Official Apparel and Footwear Supplier of the event, providing custom uniforms for event staff, volunteers, ball kids and officials. For the 2019 tournament, all ball kids will wear FILA’s new Axilus 2 Energized performance tennis shoes as part of their on-court uniform.

 In addition, FILA will continue to have a large retail presence on-site at the Indian Wells Tennis Garden, offering fans a wide array of tennis and heritage apparel, footwear, and accessories. Fans will have the opportunity to purchase the latest Axilus 2 Energized performance tennis shoes as well as special limited edition collaboration shoes specifically created for the BNP Paribas Open, and clothing collections that will be seen on-court on FILA sponsored players.

“FILA’s long running partnership with the BNP Paribas Open has been an exceptional showcase for our brand,” said Gene Yoon, Global Chairman at FILA. “This event is the crown jewel in our global tennis portfolio, and it fits perfectly with our commitment to innovation, performance and style. We are thrilled to extend our sponsorship and look forward to bringing our beautifully designed and versatile apparel and footwear to fans in Indian Wells for years to come.”

“FILA has been a magnificent partner of the BNP Paribas Open, and we are excited to extend our relationship,” said Marketing Director Philippe Dore. “Over the past few years FILA expanded their retail footprint during the event, worked with us to create unique offers for fans, and continued to play a critical role by outfitting everyone involved with the event. We love working with partners that are always looking for opportunities to activate and enrich the experience each year at the tournament.”

As part of the agreement, FILA will expand its involvement in the Oracle Challenger Series by providing ball kids, volunteers and officials uniforms for each event. The Series is a four tournament circuit, features women (WTA 125) and men (ATP Tour Challenger) at each event, and aims to support up-and-coming American tennis players by giving the top two American men and women who earn the most points over the course of the Series main draw wild cards into the BNP Paribas Open.

FILA will also continue its role at the Indian Wells Tennis Garden (IWTG) throughout the year by outfitting teaching professionals and tennis club staff, and supporting the IWTG junior academy and local National Junior Tennis & Learning events. FILA and the tournament will also explore hosting a juniors’ event on-site during the BNP Paribas Open in the future.

http://filatime.com/newsmarketdetail.php?newspage=20190101

FILA’S long history in the tennis world continues. Since our sponsorship of Bjöberg in the 70s, FILA has been committed to promoting the elegant sport of tennis worldwide. At the event FILA outfits all event staff, volunteers, ball kids and officials with custom uniforms and offers fans a wide range of tennis and heritage apparel to purchase along with limited edition collection such as the newly launched jersey designed in a partnership with designer Christopher Bevans.

FILA has a long and distinguished history in the world of tennis that includes endorsements of ATP Tour and WTA athletes, tennis tournaments and organizations. It continues with the sponsorship of the 2022 BNP Paribas Open, the largest ATP Tour and WTA combined two-week event in the world. FILA has been committed to promoting the elegant sport of tennis worldwide. FILA has achieved world-class recognition in tennis by marketing high-end design and style products that are endorsed by professional athletes all around the world.
#FILAtennis #fila_global

Fashion: textiles in Ghana

KENTE

Kente (Akan: kente or nwetoma; Ewe: kete; Dagbani: Chinchini) refers to a Ghanaian textile, made of handwoven cloth, strips of silk and cotton. Historically the fabric was worn in a toga-like fashion by royalty among ethnic groups such as the Ashanti and Ewe. It is also worn by queens, princesses and women of Dagbon.

 in the Ashanti region of Ghana, Kente cloth is a great status symbol, marking your wealth and, in the past, your office. Something to be worn on important occasions and by important people.

A typical Kente fabric is woven in narrow strips. Each strip contains a series of bands, designed in intricate, multicoloured, geometrical patterns, alternated by other bands of simple, linear designs in contrasting, co- ordinating colours for harmonious effect. 

Each pattern is named after a historical event or a person, or is connected with a proverb.

the weaving process:

the design determines the colours of the yarns that he has to put on the bobbin and, subsequently, on the wool.The process, is to put the warp thread into the heddles and  beater and work according to the design pattern.After putting the warp thread into the various heddles and beater, the whole thing is brought into a loom for the weaver to start to weave it.There are two sets of heddles. The first set is used in making patterns and the second set is used in being regular weaving, where no patterns are required. to make one strip is takes arounds  eight hours of hard work. 

the original Kente designs were black and white. The cotton used grown locally. The black and indigo colours were locally made using local available dyed colours. The weaver had no contact with the rest of the world, so he had no access to the variety of colours that we have today hence the colour choice, up until the development of the "Gold Coast" which also introduced not only colours but also silks.

With modernisation, there have been many changes In the past only black, red and golds were used, but nowadays more colours are available. colours may not always be exact but they are used in producing traditional designs in modern fashionable colour patterns, in order to make people attracted including metallic thread for a "party" look.

https://people.howstuffworks.com/culture-traditions/cultural-traditions/kente-cloth.htm

Adinkra

Adinkra is a printed fabric - hand-made and worn mainly for funerals, an important celebration in Ghana. Adinkra fabric is carefully printed in graphic symbols of geometric motifs, on a background of white, rust-brown, or black vegetable-dye fabric. Any one of the motifs, or any combination of them, could be arranged in narrative patterns to convey specific messages.

These messages may be expressed as a reflection on issues pertaining to beauty, morality or other higher values. 

The black dye for the cloth is produced from kuntun kruni - the roots from the kuntu plant. To make it ,twelve buckets of water are used to make one barrel with twenty-five strips of the roots put into it and stew for 2days. when you put in the white cloth first it looks like brown, but by two weeks’ time it will change into black, leaving it to seep and be dyed for two weeks, leaving it in the sun. When it dries you bring it back, and wet it again, and dry it again, repeating this process six times.  ‘Badie’, the hard bark of the tree found only in the Savannah areas is broken into pieces and soaked with water for twenty-four hours. The softened bark is pounded in a mortar and is used to produce the dye for stamping the symbols.Repeated boiling and filtering produces a concentrated solution.Out of forty-eight gallons only one gallon of the solution is produced.

The Adinkra stamps are carved from the wood CU stamps being of a gourd or calabash, by a professional carved designer and carver, such as, Joseph Kofi S/I Nsiah.

https://www.motivation.africa/10-adinkra-symbols-and-their-meanings.html

Kente is associated with important occasions, but it is linked especially with high social office and is more of a wealthy person’s status symbol, whereas Adinkra is associated with funerals and thus important but solemn occasions in the lives of everyone.

Kente is designed to be felt (‘beautiful’, like silk) as well as for appearance, it uses imported rayons. Adinkra is designed to be looked at and requires local supplies for the dyes.

Ways of making kente and adinkra have shifted and continue to shift.  kente weavers first used cotton and vegetable dyes, then bought silks from European traders, before beginning to use rayon. The most recent introduction is the use of lurex to achieve ‘glitter’. Vegetable dyes are used for adinkra, black and white or coloured, some cloths thave black-stamped designs on red and blue grounds

Kente is very time consuming to produce, with one strip of the best cloth taking at least a day to make with grades of skill (only 10% of workmen are able and willing to make some difficult designs due to time and skill needed. under the control of 1 man, taking even longer before as thread used to be homespun) 

Adinkra takes several weeks to make and involves the input of dyer, stamp carver, and printer in a collaborative process.

With kente the decisions and exact calculations take place right at the start, before the weaving begins. The design and colour choices must be thought out before warping up the loom, and the plan must then be steadily and accurately followed through with no changes.

Adinkra depends on a lengthy dyeing process (of six dippings) to obtain the depth and evenness of hue. It requires precision, speed, and decisiveness at the printing stage. Design activity is concentrated towards the end of the making process.

no matter which design buyer is acquiring skilful design and execution.

FASHION: FILA & Jeremy Ville

FILAKIDS and legendary New York illustrator JeremyVille

Taking the opportunity of the joint series "BEST LIFE"

Jointly advocate the idea of ​​a better life for the new generation

This season, FILAKIDS will collaborate with "the recorder of the good life" 

Based on the concept of "Pick-in Best Life"

Integrating the new middle-class family / trendy young parent-child family lifestyle - Create your own beautiful life together

New York ghost illustrator Jeremyville (Jeremy Weir), named one of the 100 best illustrators in the world by The New York Times. He has held solo exhibitions in major art museums around the world. This season, we have launched a joint product with FILA KIDS. Through cute and unique pattern design and humorous slogans , we will jointly describe a "BEST LIFE" full of love and hope to children.

Children's fun, vibrant illustrations, interesting and thought-provoking slogan Everyday wear / street shot

Energetic sports, strong artistic sense

KOL full of fashion trend and creativity

Loving art and paying attention to aesthetic education

First choice for high-quality elite families

FILA and illustrator Jeremy Ville for “FILA x jeremyville” Filakids campaign. FILA, together with JV’s humorous graphic designs and thought-provoking slogans, jointly advocate better life for the new generation, conveying love and hope - a “Best Life” partnering to create energetic sportswear with a strong creative artistic fashion sense, creating trendy designs for kids with thought-provoking slogans and whimsical illustrations that encourage happy healthy growth. Children feel more artistic and full of energy with a love of life - a “Best Life” growing together with Spring. 

 FILA KIDS joins together with New York illustrator Jeremy Ville for "FILA KIDS x Jeremyville". Jeremyville's humorous graphic designs and thought-provoking slogans, together with FILA KIDS, creates trendy energetic sportswear with a strong creative artistic fashion sense. "FILA KIDS x Jeremyville" promotes a better life of love and hope - a "Best Life." through camping and art immersion, meeting the uprising lifestyle needs of high-end Chinese families this Spring. Children feel more artistic and full of energy with a love of life.

FASHION: FILA x Van Gogh

About the Van Gogh Museum The Van Gogh Museum in Amsterdam houses the world’s largest collection of Van Gogh’s art with over 200 paintings, close to 500 drawings and more than 700 letters. Vincent van Gogh’s work takes visitors on a journey through his life and shows the ideas and ambition behind his art. The museum has over 2.1 million visitors from all over the world each year and reaches millions more through Facebook, Twitter, Instagram, WeChat, YouTube, LinkedIn and its website. The Van Gogh Museum develops various products and services under the brand name ‘Van Gogh Museum Enterprises’ (VGME), inspired by the life and work of Vincent van Gogh. It is their mission to inspire diverse audiences by the life and work of Vincent van Gogh. Which is why products in the web shop and collaborations with different partners tell Vincent van Gogh’s story. All products and services are being developed with Vincent van Gogh’s heritage in mind and all profits contribute to maintaining the Van Gogh Museum’s activities.

                                                      

Vincent van Gogh Vincent van Gogh One of the most famous and influential figures in the history of Western art, and one of the most iconic global artists of all time.

As a 19th-century artist, Van Gogh is regarded as an "Idol Artist" by future generations, and his life experiences and works have resonated generation after generation.

To this day, Van Gogh's work still influences our culture and inspires human appreciation

Beauty, personality and the natural world. His name and life story will forever evoke

The sense of idealism captures the romantic core of the spiritual world of each generation of young people.

Because of this, Van Gogh's works of art are often sought after by major brands, in fashion,

There are cooperation projects in high-end design fields such as home decoration and beauty, attracting every year & age group.

Van Gogh Museum The Van Gogh Museum is located in Amsterdam and was founded in 1973 by the Van Gogh family.

The Van Gogh Museum has the largest collection of Van Gogh works in the world, including oil paintings, drawings, letters, and statues. It has been visited by more than 2 million people and is one of the 25 most visited art museums in the world.

The key collections of the Van Gogh Museum include "Self-Portrait with a Grey Hat", "Almond Blossoms in Bloom", "In Arles"

Bedroom", and the famous "Sunflower".

Inspiration:

Impressionist master Vincent van Gogh is one of the most iconic artists in the world. Van Gogh's paintings are full of natural flavor and strong emotional tone: the warm and positive yellow of "Sunflower", the poetic and gentle green of "Wheat Field"; He is good at expressing his artistic world with strong colors and dramatic scenes, leaving a series of works that are alive and well.

FILA x Van Gogh Museum presents a special collaborative art series inspired by masterpieces by Vincent van Gogh. The bright colors of Van Gogh's paintings give new vitality to sports items, and the ingenious tailoring techniques lead the style of Impressionism.

Fashion is often unwilling to be ordinary. Just as "impression" needs to be constantly updated, the original meaning of fashion needs to constantly break through the boundary

FILA x Van Gogh Museum uses Van Gogh's avant-garde inspiration to wear Van Gogh's extraordinary art to always maintain a bold and fearless soul and shape the impression of Feifan

• Impressionist master Vincent Van Gogh is one of the most iconic artists in the world.

• Van Gogh is very good at expressing his art world with strong colors and dramatic scenes. His paintings are full of natural flavor and strong emotional tone: the warm and positive yellow of sunflower, the poetic and gentle green of wheat field Leave a series of handed down works with vitality.

• this time, FILA and Van Gogh Museum cooperated across the border to launch a unique art series, integrating FILA's sports gene into Van Gogh's famous paintings, and Impressionist oil painting patterns gave new colors to sports pieces, leading the trend of art fashion.

FILA is pleased to announced our second collaboration with the Van Gogh Museum “FILA x jeremyville” this Spring, using iconic Van Gogh's avant-garde art as inspiration to make sportswear designs full of Spring vitality - an art and fashion movement, created using a high end luxury good production process similar to that of the original painting. The “Tree roots” and “wild roses” designs depict growth and new life, overcoming life’s obstacles, reborn,  just like the roots of yesterday, we will grow and flourish, a reflection of life and spring. 

Be reborn -  Art transcends life, just like the roots of yesterday. In later generations, in the art world, it will always flourish and obtain eternal life

During his convalescence, even though he was suffering from spiritual crisis, he still used a calm stroke to describe the turbulent vitality of wild roses. He goes beyond personal pain and returns to the eternal beauty of the world

 FILA is pleased to announced our second collaboration with the Van Gogh Museum “FILA x jeremyville” using iconic Van Gogh's avant-garde art as inspiration to make sportswear designs full of Spring vitality -  integrating FILA's sports gene into Van Gogh's famous paintings, the Impressionist oil painting patterns give new colors to the sports pieces, leading the trend of art fashion. Created using a high end luxury good production process similar to that of the original painting. The “Tree roots” and “wild roses” designs depict growth and new life, overcoming life’s obstacles, reborn,  just like the roots of yesterday, we will grow and flourish, a reflection of life and spring. 

Art and sportswear fashion collides! 
"FILA x Van Gogh Museum" combines Van Gogh's iconic avant-garde art with FILA's sports gene, producing high-end luxury sportswear pieces. This cooperation leads the innovative trend of art fashion and expands the sportswear fashion scene. Creating fashionable designs that are wearable for any occasion - whether it's a springtime stroll or art tour.

FASHION: LONDON FASHION WEEK Roksanda FILA

 https://uk.fashionnetwork.com/news/Lfw-roksanda-erdem-paul-joe-and-preen,1380251.html

In a continuation of our innovative partnership with unexpected creative designers, we are very excited to announce the successful debut of the ROKSANDA x FILA collaboration at the Roksanda fashion show during London Fashion Week. The designs are a combination of parachute inspired leisurewear incorporating FILA’s technical high performance fabrics with Belgradian designer ROKSANDA’s signature oversized “duvet” shapes, creating a blend of feminine empowerment with pragmatic sports-style.
#ROKSANDAxFILA

A season of empowerment on Monday, with shows by distinctive non-British designers: active professional élan at Roksanda; modernist cabaret femme fatales at Erdem and suffragette revival chic from France’s Paul & Joe. 
 

Roksanda Fila

A triumphant start to Monday by Roksanda, who combined graphic references to Irish artist Eva Rothschild with a brilliant collaboration with sportswear giant Fila into a great show.


Hard to recall a more exciting partnership of high fashion and active sports-style than Roksanda’s brilliant voluminous puffer coats and blankets; techy dresses and fantastic moon-boots. Definitely the must-have items for next winter’s après ski cocktails and soirées.
 
“Sports is so present today, all around us. So I wanted to combine that with elements of couture to reflect what I am about,” the designer explained post-show.

 

Presented inside the main hall of Tate Britain, which featured several large frame sculptures by Rothschild; their colors echoed in several looks within this fall/winter 2022/23 collection. In particular, one fabulous graphic patchwork, multi-hued gown that had a real wow factor.
 
Roksanda also extended her range with some classy overalls; multi-stripe at multi-angles jackets; magnificent gents’ coats with quilted in-lays; and black satin gowns with golden metallic bar inserts. Most everything was great in this performance, including the Dear Frances two-tone, patent leather boots.
 
One needs to be a tall lady to carry off Roksanda’s volume, but if you have the self-confidence then this style is tremendously empowering. Adding to the ethereal moment, the cast had graphic double line eyeliner, in some great work by make-up artist Miranda Joyce.
 

But, above all, this show will be remembered for taking the concept of a sporty collab’ to a new level.

ROKSANDA x FILA
As the original sports brand that daringly opened up sportswear views well beyond the sports field, FILA cultivates an innovative drive which naturally leads to unexpected collaborations and surprising couplings. The newest installment in this series of progressive trespassings is the collaboration with ROKSANDA.  
A graduate of Central Saint Martins with a training in Architecture and Applied Arts in her native Belgrade, Roksanda Ilincic founded the namesake label ROKSANDA almost two decades ago, gaining accolades for her unique use of color, architectural yet flowing shapes, innovative use of fabrics and dedicated focus on craftsmanship. A woman designing for women, ROKSANDA keeps channeling a personal definition of beauty, creating pieces that reveal the wearer’s personality while providing a sense of shelter and refuge through their unique design. Colors and shapes reveal an ongoing dialogue with modern and contemporary art, as part of a multidisciplinary approach in which art, dance and fashion meet. 

 
ROKSANDA x FILA is  the encounter between two very different identities to create a new one, at once unexpected and authentic. ROKSANDA’s blown-up, dramatic shapes and vibrant colors meet the technicality and straightforwardness of FILA, blending an artistic sense of feminine empowerment with the pragmatism of sport-style. In devising the collection, ROKSANDA worked around her very own themes of shelter and protection, which she brought into the outdoors, in contact with the elements, according to the active FILA ethos. The collection revolves around humongous duvets that wrap the body allowing the wearer to seek refuge into their volumes, mixed with leisurewear inspired by parachutes incorporating FILA technical and high performance fabrics. A selection of leggings, t-shirts, sports bras and jackets grounds the offer, which is completed with padded bags and oversized moon boots. The dialogue between the respective identities carries over in the color palette: an idiosyncratic mix of tropic, porcelain, black and fluro orange with notes of chalk, champagne, butter, pearl, taupe and fluoro pink. 

 

“Growing up in Serbia, I cherish personal memories of how much we all loved FILA pieces coming from Italy - says Roksanda - This collection allowed me to give a new point of view on such a beloved heritage: one that merges my shapes and colors with a sense of performance and the outdoors. The soft, enveloping message is perfectly timely, I believe”.

 

FILA‘s latest instalment is the collaboration with Belgradian designer ROKSANDA, a graduate of Central Saint Martins with a fashion label of almost twenty years with a reputation for unique use of colour, architecturally inspired flowing shapes, innovative fabric use and craftsmanship.
'ROKSANDA x FILA' is a combination of ROKSANDA’s blown-up, dramatic shapes and vibrant colours with the technicality and straightforwardness of FILA and it’s materials creating a blend of feminine empowerment with pragmatic sports-style.
The designs are centred around oversized “duvet” shapes mixed with parachute inspired leisurewear incorporating FILA’s technical high performance fabrics. Leggings, t-shirts, sports bras and jackets compliment the look along with padded bags and oversized moon boots in a fitting colour palette.
#ROKSANDAxFILA

THE SETTING

BACKSTAGE